Business plan

Introduction
To evaluate and analyse a “professionally made” marketing plan requires the evaluator, to very critically and closely point out the strengths of the plan, yet also point out parts of the plan that are irrelevant or are in need of improvement (weaknesses). Of course, as this is a professionally written marketing plan, the positive aspects of the plan will vastly out-number the negative aspects. In analysing this specific marketing plan we must also establish whether each of the elements of the plan are addressed adequately, and, if needed, offer suggestions for improvement to the plan.
The Marketing Plan for “T B S” is quite extensive, with many different sections.

Essential Elements of any Marketing Plan
There are certain aspects/elements that are integral to the success of a marketing plan that need to be addressed in great detail. These elements include:
· Situation Analysis
· Market Analysis (External and Internal)
· SWOT Analysis (Stre...