Business plan: Aniya.com

1. Internal Analysis:

This section looks at Aniya.com from the internal point of view.

1.1. Background:

Aniya.com began as an idea as early as 1997. Upon searching the web for online retail stores we did not come across any one store which would offer the entire line of apparel for women. In other words, although we found many online stores which offer fashionable women¡¦s apparel, not one was aimed only at women. This struck us as rather odd, since in today¡¦s world more and more women have full time careers, and this, in conjunction with a busy home life, often does not leave them enough time to go to the mall as often as they need or want to. Thus, Aniya.com was born.
We set out to create a virtual retail store on the Internet, which would only be aimed at women. In addition to offering quality (designer) business and formal wear, we would also sell casual and even maternity clothing. By focusing only on women (aged 25-50) as our target market we woul...