Business Mission Statements

The nature of a business is often expressed in terms of its Mission which indicates the purposes of the business, for example, to design, develop, manufacture and market specific product lines for sale on the basis of certain features to meet the identified needs of specified customer groups via certain distribution channels in particular geographic areas. The primary goal of any business is to increase stakeholder value. The most important stakeholders are shareholders who own the business, employees who work for the business, and clients or customers who purchase products and/or services from the business. In this paper I will briefly discuss the differences between Domestic, Global and a non- U.S based company. I also will describe the priorities of the stakeholders are addressed in the mission statements.
I have chosen Home Depot a domestic company, Coca-Cola Enterprises a global
company, and Elliott International a non-U.S. based company from which to evaluate the mission stat...