Business Marketing

“To be successful in the 21st century, businesses need increasingly to market their product on a global basis.”



Marketing can be defined as a set of activities directed at facilitating and consummating exchanges, it’s the management process that that identifies, anticipates and supplies customer requirements efficiently and profitably. With the use of a market the plan, the business can learn more about how they should market their product or service so that the target market are satisfied. The marketing plan combines all the business’s marketing tools in an effective way and is a key determinant of a business’s success. Success can come in many ways, for example marketing the product or service on a global basis. Today, businesses increasingly need to market their product on a global basis in order for the business to survive. The use and importance of globalisation can be seen through Qantas - the elements of it’s marketing plan and how it manages it...