Business in Thailand

Thailand is an attractive place for foreign investments. It supplies political stability, increasing market potential, regional marketing centre, low labor cost, and government preference support to foreign investment. Another advantage is that ethnic Chinese in Thailand can help Haier to sustain the advantages, furthermore they can use their own business network in the region to expand Haier's business in South-east Asia. It is suggested that a joint venture plant in Thailand. However, Haier must take some negative factors into account: Skill labor shortage, aggressive competition, anti-Chinese phenomenon, corruption and protectionism.

The establishment of joint venture plant can help Haier to maximum positive factors and minimum threats. To succeed in the Thai market, it is suggested that Haier:
1. Selects right partner, who has its own business network in the Asia Pacific Region and keep good relationship with government, to be in charge of strategy implementation, local Chines...