Burton Snowboards

It is amazing how a mission statement so simple can be so striking: Burton Snowboards is a rider driven company solely dedicated to creating the best snowboarding equipment on the planet. The is the mission that Burton Snowboards has been run by since 1977 when frontman Jake Burton came up with what is now considered one of the best snowboard in the business.
When Jake was given a Snurfer for Christmas in the late 1960’s an idea was born as Burton continously tried to perfect what is now known as a snowboard. Burton did not invent the snowboard but he has certainly lent a hand in perfecting and successfully marketing it. It took years of hard work and at times being in as much as $100,000 worth of debt but Jake Burton has made a name for himself and his company that started out as a small business in Londonderry, Vermont.
Strengths
Burton Snowboards seems to of chosen a firm line of business as the sport of snowboarding is currently on of the hottest sports around. By being ...