Boring Stuff

Grant Schnell
Assignment 6.3- Economics

McDonald’s
1. Mission Statement.
McDonald's vision is to be the best quick service restaurant experience. This will be achieved through five strategies: Development, Our People, Restaurant Excellence, Operating Structure, and The Brand.
• Development: Lead the Quick Service Restaurant market by a program of site development and profitable restaurant openings.
• Our People: Achieve a competitive advantage through people who are high caliber, effective, well motivated and feel part of the McDonald's team in delivering the compan...