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Bordo...Hunger as Ideology

Susan Bordo is a great writer. I say this because I think her propaganda skills are superbly showed in this piece of writing. Through careful selection the ads that she analyzes, Bordo manages to make a convincing argument that all advertisements involving food or image are intended to appeal to women, even ads with men in them. I think this idea is completely ludicrous, but the method used to support her theory is nicely done. Even though I say her writing is good, there is a big problem, propaganda is all that this writing could be called because like most other biased writers she only shows one side of an argument and dismisses, or even fails to mention the other side.
Bordo’s technique that she uses over and over is to first describe an ad and then show how it is meant to appeal to women and takes advantage of their common eating disorders. She does this repeadtly in every ad that she analyses, beginning with Fibrethin and Virginia slims ads, which obviously are meant to appeal...

Posted by: Geraint Watts

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