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Bolloacks

Seen in isolation, an en dash is a rectangle - a full stop is a circle. When placed with other characters they take on specific functions, they add to meaning. Combinations of characters and spaces are the visual representation of our attempt at precise communication: language. If literacy and mass communication are cornerstones of democracy, then graphic designers have a significant part to play. Since type is one of the essential elements of mass communication typography, too, is an essential component of democracy.

Graphic design is a political profession: the choices made, from the type of client to the choice of type, are all indications of how designers see themselves in relation to the world as a whole. Of course language is constantly changing as different groups of people generate new usages and codes that in time are absorbed into the mainstream. The English language in particular, with its ever-expanding vocabulary, continues to reflect a multicultural and diverse societ...

Posted by: Sandeep Jador

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