BOgus Basin

Promotion
Objectives:

• Program Awareness:
-In order to reach their target market, they need to focus on their objectives. Bogus Basin first of all needs to focus on making new customers be aware of the programs that they offer.
-Most of Bogus Basin’s marketing budget averaged 6% of total revenues for promoting their ski resort. They need to spend more money on their promotion strategies in order to reach their target market. They’ve only focused on promoting their discount preseason passes known as the “First Tracks.”
-They’ve hired a local advertising agency and a print shop to conceive and produce a variety of marketing communication tools
-In order to provide customers information on the services that they provide, they need to advertise themselves using brochures. .
-Director of skier services and staff made tactical-level product, promotion, and pricing decisions such as adding a new type of ski lesson program, producing new trail maps and brochures...