BMW

THE COMPANY

BMW Group worldwide mission statement is: "To be the most successful premium manufacturer in the industry."
BMW (Bavarian Motor Works) began life as a manufacturer of aircraft engines during World War 1 when it built a reputation of reliability and excellence.

In 1923, BMW built its first motorcycle and in 1928, its first motorcar - a version of the Austin Seven built under license
The famous white and blue symbol of BMW stems from the company's origins as aero plane engine manufacturers. The BMW Company was formed in 1917, from the merger of two small aero engine makers.

Many aircraft were painted in regional colors and those of the Bavarian Luftwaffe were the Bayern white and blue.

It is said that the pilot's view through the propeller was one of white and blue alternating segments.

Through the years this image has become stylized into solid quarters of blue and white to declare the identity of today's BMW cars and motorcycles. Since the end of the 1970s...