Blair

Background
In early January of 1998 Alexander Barrett, President of Jones Blair Company still did not decided where and how to deploy corporate marketing efforts among the various architectural paint coatings markets served by the company in the southwestern United States. Jones Blair Company markets its paint and sundry items in over 50 countries in Texas, Oklahoma, New Mexico, and Louisiana from its plant and headquarters in Dallas Texas. The eleven county Dallas Forth Worth (DFW) metropolitan area is the major business and financial center in the company’s southwestern service area. The company distributes its product through 200 independent paint stores, lumber yards, and hardware outlets. Forty percent of its outlets are located in eleven county areas of DFW. The remaining outlets (non DFW) are situated in the other 39 counties in the service area.
Competition in paint stores, lumberyards, and hardware stores has risen in the recent years. Big corporations like Sears, Kmart, ...