BEHAVIOR

Traditional vs. E-Business Consumer Behavior

Introduction

Traditional businesses and e-businesses have many things in common such as wanting to be profitable, reaching out to customers and offering a product or service to satisfy a need. However, these two types of businesses also have some differences such as their presence in the marketplace (brick & mortar versus Internet) and the way they communicate with their customers (face-to-face versus virtual). Consumer behavior will differ as well, and this is analyzed in the paragraphs below.
Consumer Behavior Principles in E-Business

Online businesses have been constantly challenged in making their websites successful as a marketing and sales channel. For several years, consumers and businesses alike welcomed the idea of this new type of vehicle for purchasing, but it was risky in that both sides were speculating on what would work the best.
On the business side, websites must be designed so they have a professional appearance...