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BBoston Beer/Lion Brewery

A. The background information presented on both companies shows that Boston Beer is the largest craft beer brewer in the United States, supplying a wide variety of high quality, full flavoured beer. Lions Brewery brews and bottles specialty beer, soft drinks and malta, which supplies a smaller market. Based on that information, the following could be expected:

Operating decisions: Boston Beer would probably have more debtors and creditors than Lion Brewery. This is because of its larger client base. Also, Boston Beer would spend more on research, development advertising & promotion and sales to cover its large client base. It would be expected that Lion Brewery would have a larger asset base than Boston Brewery being that it has a wider product base. Boston Beer specializes in Beer only, while Lion Brewery manufactures beer, soft drinks, malta etc. It is also expected that Boston Beer would have the additional cost of bottling, which would not affect Lions Brewery, being that...

Posted by: Chad Boger

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