Baskerville

The Font, Baskerville was created by John Baskerville, a typefounder and printer in late eighteenth-century England. It is classified as transitional. As a matter of fact, with its generous proportions, the Baskerville appears not very different from its predecessors. But the difference between fine and bold strokes is more marked, the lower-case serifs are almost horizontal and the emphasis on the stroke widths is almost vertical.
According to Baskerville, "The whole duty of typography, is to communicate to the imagination."
He and Caslon were the two great type designers of the 18th cent. in England. He began his work as printer and publisher in 1757 and in 1758 became printer to Cambridge Univ. Baskerville's first volume was a quarto edition of Vergil. His type faces introdu...