Barriers in Marketing

As a marketer, every move is affected by – and has some effect on your marketing environment. Changes in the environment create new opportunities and eliminate old ones. These changes can be exciting, frustrating, confusing, irritating. All markets face controllable and uncontrollable environmental elements. Controllable elements are those internal factors over which the marketer has high degree of control, specifically their own pricing, promotion, distribution and product selection. Uncontrollable factors are external factors such as currency exchange rates, consumer tastes and political shift. You might be able to influence these factors but cannot control them. The marketers are often influenced by the competitive, demographic, economical, natural, political, regulatory, technological and social elements (barriers) of marketing environment.

Competitive Elements:
The competitive environment refers to the number of competitors a firm must face, the relative size of the com...