Art marketing structures and strategies

Assignment 2 ARH 102/F/101/3

Marcia Snyman

Student no: 0497-4085

Theme: Art marketing structures and strategies

Introduction:

Craft in context: ‘Craft objects have universal attraction that crosses cultural and geographic borders and transcends time’. (Susan Shells chop/Wendy Goldblatt/Doreen Hemp 2002)

The global interest in the traditions of other nations is supported by the worldwide desire to travel, as well as by programmes and articles in the media. The form, the volume and the integrity of the material introduce a connection to the roots of a living culture and bring a sense of the permanence of the creative spirit of mankind into the living space.

Craft can be defined as useful and aesthetically pleasing objects created mainly by hand asking specific materials and developed skills. (Susan Shellschop/Wendy Goldblatt/ Doreen Hemp 2002)

The subject of my discussion/field research is Kim Sacks’s gallery/re...