Art Deco

Art Deco was an international style of decoration that came about in 1918 and flowed off in 1939. It was present in fashion, interiors, architecture, ceramics and industrial design. It was named after the 1925 World’s fair in Paris: - Exposition Internationale des Arts Decoratifs et industriels Modernes which translates as International gallery of decorative art and modern industry. The style of Art Deco featured strong vibrant colours using floral motifs like that of Charles Renée Mackintosh, a Scottish architect, painter and designer, who stripped art Nouveau design of delicate curves and led the way to cleaner lines. In graphic design Art Deco displayed strong emphasis on geometric shapes and patterns and the typefaces of the period became more legible and were in stark contrast to Art Nouveau. However not all art of this period followed this contemporary style. The name ‘Art Deco’ has an obviously similarity to Art Nouveau, further evidence that one is a continuation of the ...