Back to category: Business

Limited version - please login or register to view the entire paper.

Armenia

Although a small country, Armenia is diverse in traditions,dialects and cultures peculiar to a number of clearly defined regions.In order to do business with a cross section of all regions, it is important to have knowledge and a clear understanding of these cultural differences.
Ara had an excellent educational background, including a Ph.d in economics, but he had limited practical experience when he joined a commercial lending program in 1996 at age 24. This program provided financing to small and medium enterprises all over Armenia. Ara was not prepared at that point, both from his work or life experience, to deal effectively with such diverse potential borrowers. Obviously,he needed to...

Posted by: Janet Valerio

Limited version - please login or register to view the entire paper.