Analyzing the Competition

ANALYZING THE COMPETITION

The catering business in this area is a very competitive market. Since we live in the capital of the US, people tend to be more elegant and throw more parties, especially wealthy people. In order to survive in this market, or in any kind of market, you have to get a feel for how your top competitors do business. This will help avoid mistakes made by them and see the positive things in their company so I can adjust them to mine. I did some research and found the top two catering companies in the area Events Catering and Occasions Catering.
I got the opportunity to interview one of the owners of Events Catering, John Jackson who is also the CEO of the company. We had an extensive conversation on how they do business. They are the top catering company in this area. This is mainly because they don’t only offer you the catering service, but also the rental of the equipment needed for the party. They have an enormous warehouse were they have everyt...