Analysis of the adv.

Analysis of the advertisement

Text: Charity Appeal

This advertisement tries to persuade people to struggle with one of the most dreadful diseases – leukemia.

In order to make the message effective and unforgettable the ad. uses several techniques which will be analyzed in this work.

The first thing that catches the eye is the omission of the word leukemia in almost all the sentences. It is done to emphasize the message and also the ad. is directed at a part...