Analysis of Daimler-Chrysler

Analysis of DaimlerChrysler
Two of the world's most profitable car manufacturers, Daimler-Benz and Chrysler Corporation have agreed to combine their businesses in a merger of equals. The transaction has created a global automotive corporation ranked in the world's top car makers in terms of revenues, market after General Motors, Ford… The new company is called. It is leading by the Chief Executive Officer (CEO) Juergen E. Schrempp. It will be uniquely positioned to exploit the growth opportunities of the global automotive market in terms of geographical and product segment coverage. For example, Chrysler can improve its sells in Europe and Daimler-Benz in North America. With Daimler-Benz's non-automotive businesses, automotive electronics operations, DaimlerChrysler is a leader in transportation. First, I will talk about DaimlerChrysler environment, in 2001 then I will speak about its capability with a SWOT analysis and at last but not least, I will recommend a future strategy.


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