Analysis of Cointreau Advertisement

Sex sells. That’s what the critics say. If you put sex into an advertisement for any product most likely your ad will receive much attention. I have chosen to review an advertisement for Cointreau alcohol. The ad portrays a naked woman, with orange peels covering her private areas. She is holding a bottle of Cointreau behind her back, and she is looking at the viewer very seductively. The creator of the ad gives a sexual appeal to the viewer, caters to an audience of males, and makes the viewer feel confident if he drinks Cointreau.
First of all, the advertisement gives the viewer a strong sexual appeal. By portraying a scantily clad woman on a full page ad, the creator draws the male audience to the advertisement. By showing the naked woman the ad d...