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Analysis of Chrysler Crossfire ads

Chrysler, as most companies, creates ads for specific audiences. This is a science. Advertisement firms know where and how consumers will see their ads and adjust them effectively. This process is outlined and displayed by the analysis of the two separate Chrysler Crossfire ads below.
The first ad I analyzed is found in GQ Magazine, a men’s equivalent of women fashion magazines. It stands out because it is printed on a thicker paper. The ad is split into three black and white pictures in a tri-fold format. The front picture is blurry and undefined. You can barely make out that it is a photograph of a car. The middle picture is of a car driving down a rural dirt road. It appears that the car is driving fast because of the dust billowing behind it. The car is solitary. There are no other cars or buildings in sight. It is surrounded by dark empty fields. The back picture is an extreme close-up depicting the rear end of the car. It appears there is condensation on the spoiler giv...

Posted by: Adriana Alvarez

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