Analysing an Advertisement

The advertisement I am analysing attempts to display a certain degree of eloquence, and is put forward by Noble Caledonia Limited. The advert is for a holiday at the grand hotel Menaggio, to see “beautiful Italian gardens at their best”. In the text of the advert it constantly makes positive references to the exclusiveness of the holiday, these tequniques attempt to create an image of a place surrounded by beautiful scenery and “the most attractive central lake”. This is as it makes the location and accommodation seem more attractive to possible customers and increases interest in the holiday.

This holiday’s target audience is anyone who takes an interest in opera, agriculture and horticulture. The whole package incorporates a mix of all these hobbies/entertainment, and this is why it would appeal to anyone searching for a holiday, who enjoys these pastimes. In the text I have identified the purpose of the advert; to advertise or promote this holiday to anyone who ...