Back to category: English

Limited version - please login or register to view the entire paper.

Analization of Susan Bordo's Ideology of Hunger

Susan Bordo works at the University of Kentucky as the Otis A. Singletary Chair of Humanities.
In Hunger as Ideology, Bordo argues that “the various cultural ideologies, both explicit and implicit, conscious and unconscious – at work in an advertisement often play a powerful role in the way we think about the world and our place in it. One of the issues that Bordo delves into is the falsehood that women do not eat much. Granted, some women have petite appetites. However, the majority of women only portray this image because society views women that eats little to be attractive and feminine. Bordo gives an example of this type of ideology in her section entitled, “The Woman Who Does Not Each Much.” She opens with a commercial for Fiber Thin where two French girls who are dressing up in their mothers beautiful clothes admire one girl’s mother for being so thin and not eating much. They also relish in the fact that they know about her secret product - dietary supplem...

Posted by: Garrick Christian

Limited version - please login or register to view the entire paper.