An analytical look at the history of Commercial radio in the UK.

This report will look at how ‘pirate’ radio stations, such as Radio Atlanta and Radio Caroline, and then Radio 1 filled a vacuum in the 1960s by providing pop music for the British people and the impact this had on the launch of commercial radio in 1973. The report will also look at how commercial radio has developed since 1973 and at how it looks set to develop in the future with the introduction of digital radio.
The main focus on commercial radio’s development will be on the advertising revenue it receives. In particular why it was significantly lower than other countries in the early 1990s and why it rapidly increased in the late 1990s.
The report will examine how stations have become far more focused than when first set up and pay greater attention to targeting audiences than ever before along with the effect that the Radio Authority regulating the commercial radio marketplace has on the type of radio that stations produce. It will also examine how people in Bri...