Amazoncom case analysis

The first thing to know about Amazon’s business design is that there are no physical stores as opposed to Barnes and Noble that have retail outlets in every state of the U.S. and all around the globe. This poses a problem for Amazon because e-business requires very active customers. The customer has to know what they want and the customer has to know how to use and navigate the Internet. Delivery costs are higher for Amazon when compared to Barnes and Noble because when a customer goes to Barnes and Noble they can buy the product and immediately take it home with them. Amazon has to charge for shipping and there is no immediate consumption of the product. As we studied before about Internet delivery, the customer is not present. The customer needs to feel safe when giving information to Amazon, and Amazon has a secured server that can keep records of credit card numbers and mailing addresses if the customer authorizes Amazon to do so. With Barnes and Noble there is no transfer of sen...