AMAZON

THE SUCCESS OF THE BIGGEST ON-LINE RETAILER

Amazon.com is the largest on-line retailer in the world. It sells a very wide range of products from books, music, and videos to software, screwdrivers, and sofas. Because Amazon.com is very successful others would like to get a piece of its market pie. In order to have become successful in this competitive environment, the founder, Jeff Bezos, must certainly be an extraordinary entrepreneur. To understand his success, one should analyze his managerial skills, the many different functions he performs in his position as the CEO of Amazon, and the importance of effective communication.
Jeff Bezos has impressive managerial skills. After noticing the benefits of the Internet, the virtual world, he convinced his employees to be a part of the team. Then he convinced his customers that Amazon is the best, and by making constant changes, Bezos makes Amazon continue to be the best. This is why his customers are very loyal and happy with what they...