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AMAZON.COM CASE ANALYSIS Johnny J. Kane BUSN 6200 OUTLINE I. Executive Summary II. Introduction/Background III. Mission Statement Analysis IV. External Evaluation A. Opportunities and Threats 1. External Factor Evaluation Matrix 2. Competitive Profile Matrix B. Opportunities and Threats Summary V. Internal Evaluation A. Ratio Analysis B. Strengths and Weaknesses 1. Internal Factor Evaluation Matrix C. Strengths and Weaknesses Summary VI. Objectives VII. Alternative Objectives VIII. Strategies and Alternative Strategies Evaluation and Selection IX. Bibliography X. Exhibits- SWOT Matrix, SPACE Matrix, Grand Strategy Matrix, Internal & External Matrix, Matrix Analysis and TOWS Summary, and Quantitative Strategic Planning Matrix Executive Summary This case analysis serves the purpose to provide an analy...
AMAZON.COM CASE ANALYSIS Johnny J. Kane BUSN 6200 OUTLINE I. Executive Summary II. Introduction/Background III. Mission Statement Analysis IV. External Evaluation A. Opportunities and Threats 1. External Factor Evaluation Matrix 2. Competitive Profile Matrix B. Opportunities and Threats Summary V. Internal Evaluation A. Ratio Analysis B. Strengths and Weaknesses 1. Internal Factor Evaluation Matrix C. Strengths and Weaknesses Summary VI. Objectives VII. Alternative Objectives VIII. Strategies and Alternative Strategies Evaluation and Selection IX. Bibliography X. Exhibits- SWOT Matrix, SPACE Matrix, Grand Strategy Matrix, Internal & External Matrix, Matrix Analysis and TOWS Summary, and Quantitative Strategic Planning Matrix Executive Summary This case analysis serves the purpose to provide an analy...
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