Alliance and Leicester Plc

Alliance and Leicester Plc


The Alliance and Leicester is an above all a mortgage specialist and intends to remain one. The financial Group has been operating since 1853 and offers a range of products and loan and insurance services throughout the UK. The Alliance and Leicester operates through 310 branches and 17,500 post offices. It has focused on so-called tradition savings, current account, credit card, consumer credit (housing and cars) and cash products. The company also provides a variety of insurance and pension services. The services offered are traditional ones, and the Alliance and Leicester has proved its effectiveness in this field.

Key Success Factors

Key success factors concern the product attributes, competencies, competitive capabilities, and market achievements with the greatest direct bearing on company profitability.
The Company was floated on the stock market in 1997 and now firmly established as a major financial services provider committed to pr...