Alcohol

According to a national opinion poll conducted between December 14, 2001 and December 16, 2001 by Penn, Schoen & Berland Associates, Inc., an overwhelming majority (72%) of Americans support keeping network television free of hard liquor ads. Most Americans (79%) think that allowing liquor ads on television will be a factor in causing young people under 21 to try liquor.

Comprehensive research conducted at Michigan State University and the University of Missouri during the past seven years confirms that hard liquor ads on television would significantly increase the pressures to drink on our nation’s youth. That study found that two-thirds of the young adults and teenagers surveyed said television liquor ads show them that drinking is romantic. Half the young respondents said that such ads teach them which brands taste best, how other people use alcohol, and which brands are most popular.
Alcohol is by far America’s number-one youth drug problem. It kills six times more kids tha...