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Alcohol Advertising

The major reasons alcohol advertising should be outlawed are that they are targeted towards minors, especially in low class neighborhoods. Most of the companies are placing commercials on shows targeted towards people under 20. They are placing ads in magazines such as GQ, Jane, Maxim, and InStyle. This is why America has such a high rate of Alcoholism. The public is led to believe that alcohol will give you the things in life that you most want, such as money, beauty, and fun.
To prohibit alcohol advertising the industries guidelines need strengthening, and must be strictly enforced. The industries codes required that more than 50% of the target audience must be over 21. According to the Federal Trade Commission only “half of the companies were able to show that nearly all their ads were shown to a majority legal age audience.” This shows that the companies were able to get away with targeting to youth; the advertisement regulations are not being enforced properly. “C...

Posted by: Justin Rech

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