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AdvertisingLevi Type 1 Jeans

1) Introduction to the brand and a brief description. Who makes the product? Why is it successful? What message is the manufacturer trying to communicate to the target audience?

“Levi Strauss was a visionary businessman who believed in simple and enduring ideas, such as quality and integrity.” In 1853 Levi Strauss arrived on the shores of booming San Francisco and founded a company which would later become one of the worlds leading branded organisations, marketing its products in more than one hundred companies world wide. Since its founding Levi Strauss has sold more than 3.5 billion pairs of jeans and was described by Times magazines millennium issue as the best fashion of the 20th Century beating out the mini skirt and the little black dress.
The company’s pivotal moment came when the idea of putting rivets at the points of strain on the pants, such as on the pocket corner and at the base of the button fly. Once the patent was in place the product was brought to life throu...

Posted by: Helene Hannah

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