Advertising Campaign Legality Study

Advertising Campaign Legality Study

One possible method of reducing the deforestation in Brazil is changing people’s purchasing habits by making them aware of the impacts of their purchases. Hopefully, once they realize the damage that some companies cause, they will think twice about where their products come from. If this campaign is successful in affecting public opinion enough, companies may advertise about environmental friendliness and use it as a selling point. This is similar to the way the automotive industry regarded safety – nobody cared until reports circulated about the hazards of the Ford Pinto . Once people started to care, manufacturers focused more on safety and began to advertise their cars as being safer than competitors. This is an example of using a social fix to remedy a large scale problem. Unfortunately, it will be more difficult to make people care about deforestation than automotive safety because automotive safety directly affects people’s ever...