Advertising campaign

Advertising


1) Introduction – Mount Saint Mary College in Newburg New York is a private 4 year college. In the past 25 years it has gone from near financial ruin, with a total enrollment of 750 students, to a respectable enrollment of 5500 students, thanks to the efforts of the schools newest president. MSMC turned around enrollment in the school by pioneering new concepts in education such as blended online learning and accelerated evening courses. Last year MSMC implemented a new adult education program. The problem is that very few potential adult education students are aware of the program and the accelerated blended online courses which make finding the time to attend college easier and more convenient. Additionally those who are aware of the program have misconceptions about the cost and time investment involved. Through print, broadcast and out-of-home ads we will target non-traditional students - adults age 25 to 44 - who may be unhappy in their current career posi...