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Advertising Adam and Eve

Advertisment Activity

Claim:
This particular advertisment is a two page layout found in the modern home magazine called Dwell. It has a verbal communication statement in the bottom right hand corner of the ad. “THE BOLD LOOK OF KOHLER.” This statement is regarded as the theme of the entire ad. In the top left hand corner you will see the phone number, web address, creator of the ad, and a short description of the products being sold. The statement reads, “The Purist Suite featuring sak bath and Purist lavatory. Tempting, isn’t it?” In the non-verbal communication part of the ad, you will find a remake of the Adam and Eve story as told in the Bible and the Holy Quran. While Adam and Eve stare at the tub and sink, and Eve holds the apple, it is implying that these products are tempting to humans just as the first human beings were tempted to eat the fruit. Both of the characters are dressed in skimpy and tight outfits that have designs of flowers and stems. This i...

Posted by: Jennifer Valles

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