Advertisement analysis.

If you were to denote this advertisement you would probably start by saying that the main iconic sign was a photographic image of what looked like hundreds of men dressed up in funny white costumes, each one holding a gun to their head whilst pulling faces of fear. It could also be depicted as being a rather comical image. In addition to this there is another iconic sign; the durex logo, along side linguistic signs which are a rather long section of text at the bottom of the page. This piece of text states that choosing a right condom is like playing Russian roulette (creating a relationship with, and relevent of the photograph above it). It also uses puns such as "why not give them a shot" keeping in with this relationship. At the top of the page the linguistics signs continue with yet another play upon words "New easy on durex for an inc...