Adverising and Idividuals

Advertising and Individuals


The article “The Cult you’re in” by Kono Matsu depicts an individuals’ opinion about the influence of advertising. These opinions describe advertising as a cult, which its’ members don’t feel they are in. Kono Matsu believes that influences from advertising have created “roles and behaviour patterns which we did not consciously choose.” The foundation of this cult is, doing what everyone else does and not what’s right for the particular individual whom is being influenced. I see advertising as a form of media, which challenges ones individuality. It has no specific role, but simply a goal to better the perception of a particular pro...