Advent Case analysis

To: Henry Kloss, CEO Advent Corp.
From: Joselito Tulao, Senior Technical Officer
Subject: Core Competency Assessment and Recommendation on Video Business

The following memo gives a current assessment of the company based on its strengths, weaknesses and core competencies and provides recommendations on strategic directions for the new video beam business.

Company Strengths:
Technical skill and experience of being able to integrate and build upon advanced technologies to produce advanced consumer product particularly audio electronics. CEO has knack for identifying successful niche products.
Company has a good reputation for bringing out quality and value products.
Extensive distribution channels established
Has good relationships with known suppliers of advanced tech such as Kodak, DuPont, Dolby etc such that they have a floating knowledge technology base at their disposal.

Company Weaknesses:
No focused business areas, no long range planning ...