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Advantages & Disadvantages of Sales Promotions

The biggest advantage of sales promotions are that, if they are done correctly, they can
stimulate and increase consumer purchases and develop or improve retailer or
middlemen efforts to stock and sell a product. A sales promotion can be coupons, gifts,
samples, in-store promotions, contests or sponsorship of special events (sporting events,
fairs, etc.) In markets where consumers may be hard to reach through regular
advertising channels, a sales promotion is necessary and very effective. Sales
promotions are generally seen as fun and can have long-lasting ifavorable mpressions on
consumers.
In ad...

Posted by: Jason Cashmere

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