Back to category: Business Limited version - please login or register to view the entire paper. Advantages & Disadvantages of Sales Promotions The biggest advantage of sales promotions are that, if they are done correctly, they can stimulate and increase consumer purchases and develop or improve retailer or middlemen efforts to stock and sell a product. A sales promotion can be coupons, gifts, samples, in-store promotions, contests or sponsorship of special events (sporting events, fairs, etc.) In markets where consumers may be hard to reach through regular advertising channels, a sales promotion is necessary and very effective. Sales promotions are generally seen as fun and can have long-lasting ifavorable mpressions on consumers. In ad... Posted by: Jason Cashmere Limited version - please login or register to view the entire paper. |
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