Absolut Vodka Advertising and Persuasion

Absolut Advertising & Persuasion
Liquor companies have always used advertising to instill the personality of their brand to consumers. The typical alcohol ad predominantly involved the sexual exploitation of women. However, beginning in the early 1980s, Absolut Vodka advertising began to break the mold for liquor advertising. Using the quirkiness of the brand and its oddly shaped bottle, TBWA of New York created loads of attention centered on Absolut’s advertising. Using a social and personal approach, consumers were persuaded ...