A New Corporation Digital StyleThis is a Marketing strat paper I wrote

A New Corporation Digital Style

I. CASE FACTS & BACKGROUND

DigitalC2 (DC2) is an upstart in the IT consulting and services industry. Since mid 2000, the firm has specialized in delivering high-end custom products and services to a small but rapidly growing clientele base. The products include, but are not limited to: web site publication services, programming and data driven services, printing and design services, and an accredited Design Institute. At the Design Institute, customers become students and learn how support products purchased from DC2. To provide these products, DC2 has an organizational design divided into the areas of application design, software engineering, marketing, customer support, among other areas. Currently, there are three players involved in the operation: Chad Collins, President/Lead Programming Designer, Bernard “Bern”, Designer, and Pete Talick, Designer/Instructor.
Since the inception of the firm, besides some short lulls in s...