“The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you wo

William Bernbach was a US advertising executive and copywriter. He trademarked subtle, low-pressure advertising in the agency he founded, Doyle Dane Bernbach, Inc., and is known among the advertising and marketing world for his clever quotes. (www.smallbusinesswizzards.com)
Using some of the thoughts of Mr. Bernbach and the Team, you will see that Apple and Kia are good examples of three basic truths:
1. Creative marketing and advertising involves making products interesting by “being imaginative, original, and fresh” and gets the attention of consumers!
2. Great advertising does NOT ensure brand success
3. Gaining market share should not always be a primary goal in launching an ad campaign, and a low product rating doesn’t always mean failure in this area.

"Properly practiced creativity can make one ad do the work of ten."
-- William Bernbach
Apple is a good example of creative marketing and advertising – they use tactics that give their computers ...