“Marketing Street Culture”

In “Marketing Street Culture,” Marc Spiegler who is the rhetor, made this rhetorical essay a success in many ways. Marc clearly supports one side in his essay the whole time. Spiegler’s hypothesis is that corporations can identify and sell authenticity if they have a more sophisticated understanding of the social processes involved in achieving authenticity. In order for corporations to sell their products they must understand how hip hop culture, which spreads from housing projects to rural environments can affect their sales. Spiegler is trying to persuade the audience who could be almost any one who is interested in “Marketing Street Culture”. Marc relies on survey data gathered by marketing or trend watching firms to offer an analysis of what makes white suburban youth willing consumers. In this essay there is a lot of appeal to logos, ethos, and pathos that makes this very persuasive to the reader. The essay gives a lot of facts about surveyed data, gives names to a lot ...