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‘Consider, analyse, and evidence the relationship between factors that are part of a business organisation’s external environment and it’s non price decisions.’

‘The marketing mix consists of everything the firm can do to influence the demand for the product.’ This is broken down into 4 components, (3 of which I am to consider in this study) known as the 4 ps;
Product
Place
Promotion
And Price. In this assignment we will be looking at how the external environment effects the non-price decisions.

My chosen product is experienced in most of our day today lives. Whether it be ourselves consuming it or we watch an advert, pass a pub, or even go to a football game, it’s everywhere, we are even aware of it at a very young age, when we are unable to consume it even!! It appears at almost every social activity, and is even used within religious ceremonies. We are told it is good for us in moderation, but bad when abused. The product I shall be looking at is alcohol;
Alcohol is consumed daily, in fact more than 10 billion units of alcohol are consumed in the UK each year. The retail market for alcohol is valued at £6.4 bn.
The consum...

Posted by: Rainey Day

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